Marketing in the market

The world around us is just too vast and wide and there are people in all directions. Each one is buying something or the other regularly. People spend on food, entertainment, clothes, sports, medicines, properties, rights, patents, investments, and a lot of other unknown stuff too. Each one of them is trying to either gather more things into life or enjoy the temporary experience like the taste of an ice-cream through expenditure of money. There is a huge market out there because people earn to spend their money. Only thing they need to be convinced is on what they are spending. Convincing need not happen logically also. So, if you are marketing any of your products or services then you have to decode that illogical instinctive reasoning for them to buy because people don't buy out of logic, they buy out of instinct.

Law of averages has always taught the sales and marketing team that not everyone you explain your product to necessarily need to buy your product. There will be a huge chunk of people who shall reject not just your product but you too. Marketing is only focused at reaching out to people with the information and awareness about your product. Those who realise the worth of your product at the first shot itself would go ahead to buy. Or I can put it as, that set of people whom you're able to convince just with your presentation shall go to buy your product. This portion of people is generally smaller. Next comes the huge section of the market which needs to be reminded about your product time and again. This portion of the market doesn't exactly know where to spend the money. Anyone persuading them to pay the money shall get them as the customer base. So, marketing doesn't stop until the targets are reached. Marketing is independent on the portion of the market that buys your product. The reason is the market is diverse and very large to even measure. No matter how much volumes of your product you produce, you shall never be able to reach out to the entire market of seven billion plus people on this earth. Hence the marketing spree has to continue until you have earned enough to purchase your bread and butter.

Since marketing cannot assure the right time and date by when all the sales will happen, it needs to continue and only catch up more speed and fire as time passes by. Counting the number of people who buy your product against the number of people whom you informed about your product is the biggest mistake a marketer can do. The market is too huge for your to not be able sell your product. A person shall spend his money elsewhere if not on your product. Not every expenditure of his is highly profitable and essential. So, instead spending anywhere else let him spend the same amount on your product. Don't give up until then. A marketer who gives up marketing shall only mean to give up his means to survive.

Bigger reason than black money for underdeveloped India

Debates and discussions have been going on from decades together as to why India has still remained as an underdeveloped country, why the rupee value against dollar is consistently falling, why are the middle class people still struggling and the poor still suffering. Politics has been blamed, governments have been blamed, and the entire system has been blamed. One of the prominent reasons always blamed by majority is the black money. Politicians, people in government, people having black money are way lesser than the entire population of the country. This small knit of people cannot be alone responsible for an entire country to lag behind in development. The problem of underdevelopment is deeper and has its roots in every household of the country. Few people cannot hold the nation back from development. Majority of the Indian population is a part of this process to keep India still a developing country. Wondering how?

The culture in Indian families plays a crucial role in the development of India. Development of any nation can happen when the people belonging to it are bringing out ideas and business ventures that not only satisfy the nation’s population but also bring in customers from outside the country. More profits earned by the nation’s citizens only increase the taxes collected by the same nation. The same money can be used for better development and infrastructure of the country by the government. This means that more and fresher businesses must start in the country which is nothing but pure entrepreneurship. Entrepreneurship comes with its own challenges. It takes time and money to build an idea into a financial viable systematic business model. This requires the entrepreneur to be free from any other burden apart from funding his own basic necessities of life and his idea. Unfortunately, in Indian middle class family system, parents bring up children with good education mainly to secure a good job which can yield enough income to take the responsibility of the household. With lack of financial planning, even the parents would have invested all their earnings to bring up their children with an expectation that they would take up a good job post education and take care of the financial liabilities of the family. This is a check-mate option for a person who dreams about entrepreneurship because, while setting up a business one cannot expect returns instantly that a high paying job can give though there is a higher possibility of the same business yielding multiple times the job income 5 years down the lane.

This being the typical scenario in majority of the middle class and poor families of India which accounts for the majority of the Indian population, not many new ventures are springing up which can rise the economy standards of India. Rather, all the youngsters from such families are ready to work as cheap labour in jobs for the multinational companies which make more profits by earning their profits in dollars and paying these people in rupees. The pay scales offered also satisfy the family constraints of such people and hence there is no push towards entrepreneurship. As a result, the entire country is running slow in the race towards development. The entire population is holding the reigns of development of India than a mere few people in governance or business.

This is where the western world races ahead in development as the family culture over there makes youngsters find their livelihood on their own by getting into part-time jobs rather than depending on parents. Adults are wise enough to plan their retirement and don’t depend on their children. As a result, entrepreneurship finds a fertile soil to germinate seeds of ideas and harvests of profits amongst these young entrepreneurs who enjoy the freedom of experimentation along with the shoulders free of any family liabilities. Naturally, more ideas convert into business solutions which reach out to the entire world’s population bringing in foreign money into the country improving the economy standards of the western nations.

Until the present generation parents realise this hidden truth, and stop blaming all the umpteen number of reasons for an underdeveloped India and provide the scope of freedom for their children to walk on the route of entrepreneurship to bring their ideas into reality, India is only going to delay its own progress and process of achieving the expected development standards. India is not the only country suffering from the issue of black money. There are so many developed countries of the world too that are facing the same issue. The roots for underdeveloped India are not superficial in the reasons seen by the bare eyes. The roots are deeper knotted in every family household of the Indian population.

"IT" is LIFE...!

Let's see what the author has to say this time with the quote "It Hurts... It Kills... It Teaches... It Thrills... "IT" Is LIFE...!" To remind all my new readers, this quote has been taken from the book 'Life Simplified!' by Sujit Lalwani who is a star international speaker and an entrepreneur. He has come up with his first book which claims to simplify lives of many. In this particular quote, he speaks about 'Life' which each one of us are going through.

 

Life is the only school that provides various kinds of experiences and knowledge that are necessary to succeed in our life. Not just with providing the necessary essentials, it also poses challenging tests time and again to examine our potential. The higher you grow in life, the higher the level of difficulty of the circumstances around us. There are many instances in life during which we almost go to the extent of hating life because it hurts us so much at those exact instants of time. Coming to the point of killing, life definitely cannot kill us, it just makes us feel the pain what one feels when one is killed. The reason 'it hurts' and 'it kills' have been given first is because only through such emotions when we travel and get out do we understand what life wanted to teach us. That's why the next phrase is 'It teaches'. After we have learned the lessons of life, definitely we rejoice all those tough moments and enjoy the thrill of the roller-coaster ride of life and hence the phrase 'it thrills'.

 

At the end of the day, it's just that one single life that becomes a teacher in iteslf to empower us. Hence the last phrase says that life is the only entity that can make you go through all the different types of emotions that a human being can go through. There is no point blaming life at any point of time because life was never meant to be easy, it was always meant to be made interesting, says Sujit Lalwani. Please feel free to share your views on is.mohanbn@gmail.com
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If you were your idol

I believe that each one of us have someone or the other as our idol either consciously or subconsciously. I hope my belief is true as well. I am also sure that we would dream to reach the heights what our idols have reached and achieve the wisdom that they possess. But we cannot get to know the day to day activities of our idols and the way they handle them. So how do we become a replica of our idols which we envision to be?

This was one of the practical experiences that I had very recently based on which I am sharing the idea with my dear readers in this blog of mine. Just few days back I was engaged in a work for just 5 minutes of taking few photos. I captured them on my S3 and a thought came in mind to ask for a review but left assuming I have done the job right. Within 2 minutes I got to know that I was supposed to take another photo as well. So I had to redo the work. The very same day I had to get the same photos printed but unfortunately my pen drive was infected with virus when I reached the shop. I had to travel back once again home to mail the photos to be printed. Once again there was a redo of work. I was totally frustrated with the day and couldn't get back my enthusiasm at all and that is when I thought about what would my idol do in a similar situation.

My idol would have definitely spared a minute to get a review on photos before leaving the place. My idol would have had a plan B for getting the print outs by sending out a mail as well along with the pen drive. Even if these two weren't done my idol would have accepted the human instinct to error and would definitely complete the work like I did and be happy that the necessary lessons were learnt. So just think as to what your idol would have done in the same difficult situation as you are in and you will automatically be able to handle any kind of challenges. So, if your idol was reading this blog what feedback would s/he give on is.mohanbn@gmail.com

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One sword to protect 100 wounds

Imagine a battle of the times when there were no guns and bombs. People used to fight with metallic weapons such as swords and chains. Sword fight is one of the famous duel between two opponents. If a warrior is already hurt with a hundred wounds on his body, it's quite difficult for him to continue the battle but if he has just one sword in his hand still he can definitely continue the fight such that the wounds are no more hurt and get enough time to recover by the time he keeps fighting and defending himself and continues the battle.

If you have imagined the above scenario exactly or even approximately then you have already got my message. The above battle is what I refer to life as since life is just a series of challenges that we are fighting day in and day out. The warrior is none other than the person who is reading this blog right now. The hundred wounds are the hundred flaws that exist in imperfect beings like us. Let me assure you that there is no Mr.Perfect in this world. The single sword is nothing but that single strength of yours that will take you ahead in life. Friends! just accept the truth that flaws exist in all of us but the only difference between any two people is the number of flaws that are discovered and those which are still hidden from the light of reality. It's quite natural for a warrior to get hurt during a battle and the same way it's quite natural for one to have flaws. But you have to remember that a sword in hand can make the warrior ultra-powerful in spite of the wounds. Similarly one strength of yours if repeatedly executed can shadow all the flaws that you have.

Well! It doesn't mean that you can walk away just like that with one strength. The warrior while defending himself with the sword also makes sure to medicate the wounds and become perfectly fine. Likewise it's our duty to work on our flaws and try achieving the perfection of flawlessness how much ever impossible and distant it might sound. Remember to keep strengthening your strength by exercising it as often as possible and simultaneously keep working on your flaws as well. No wonder that I ask you for your feedback once again on is.mohanbn@gmail.com

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No short-cuts then easier-cuts

'There are no short-cuts to success' is one of the most common heard adage from majority of the people. Hurdles and challenges are the components that exist by default in our journey towards success. Many of them try to look out for short-cuts and end up in long hours to come out of those short-cuts to the main roads to reach success. Then what are these new cuts, the easier-cuts?

Today, I was suppose to reach my office from my home using my bike. Yesterday I had taken the normal route via main road and it had taken almost fifty minutes to reach the office due to traffic jam. So today I took a different route avoiding main roads as much as possible and I was able to reach my office within a matter of fifteen minutes. This taught me a lesson. I hadn't travelled lesser distance on either of the days. I had travelled the same distance but the time taken and the petrol spent were different in amounts on both occasions. I already had the experience of traffic jam on the earlier route. Hence I took a new route which had meagre traffic the next time. Once we are experienced at solving problems, we can solve the same repeating problems again. Right? Why do you want to face the same problems again? Just avoid them friend! Move onto a new route with less problems when the same route can lead you to the same destination.

Ultimately at the end of the day reaching our destination is our purpose. Life always will bestow upon us the experience and wisdom needed to reach our goals and visions. There is no point in searching for shortcuts for the same. Probably you can find and use the easier-cuts once you have seen the harder ones which is called usage of experience.

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Back-up of EXPERIENCE

Experience is something that we build as time progress with our age. As all of us know, everything has a limit. So does experience. New challenges and problems keep coming as we move ahead in life. There are some problems that repeat and there are some that are new. The first time we face any particular problem we are unaware as to how to solve it and also we don’t have a prior experience of having faced it. This makes the situation even more challenging. That is where comes into the picture of a back-up called as EXPERIENCE.

I am calling this experience as back-up because this is a experience which we haven’t  got on our backs but it lies as a back-up in someone else’s kitty. It so happened that in last few days I was on bad health for sometime. I knew what medicine would suit my body at such situations of cough and cold and I used to apply them before to resolve the matter. This time the cough took a serious form and started severe trouble. None of my earlier methods worked, even the doctor’s consultation couldn’t make any impact. That is where the back-up of experience came as my saviour in the form of my dad’s experience. He suggested me few medications which I implemented immediately and saved myself a lot of trouble. This was possible because I came across a new problem for which I had no experience or learning to solve but could take the help of my father’s experience  to resolve the same. When you don’t have the experience just buy it from the one who has it is the lesson that I learnt from this experience of using else’s experience to build my own experience.

No doubt that it is impossible for a single person to go through all the hardships to learn all the solutions for all the problems in life. Different people go through different problems and build different experiences. One doesn’t have to spend all his time to undergo different experiences. Just buy the experiences of others when you haven’t had them and use them wherever and whenever necessary. In this regard, one of the strongest methods that I would like to suggest is to read autobiographies and biographies of great people which comprise of a variety of important experiences.

I have shared my little experience here, hope to read your experiences on is.mohanbn@gmail.com
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Keep trying but differently

"Try and try again till you succeed" is one of our childhood lessons of life. No wonder that we need to reinforce this lesson time and again in ourselves to solve many problems. I remember of the mythological stories that I used to hear in my childhood wherein there would be fights between mythological heroes and the asuras, I mean the villians. Mythology involves magical powers as all of us know. So these asuras used to have magical powers due to which killing them would be very difficult. Then our hero used to try different weapons (astras) and different mantras to kill the enemy. Finally the hero would return victorious killing the asura.

Similarly we face different challenges and problems in our day to day life. Be it health issues or financial crisis or problems on the professional front etc. Everywhere solution can be found only by trying to solve the problem. The same old medicine prescribed last time for the same health disorder doesn't work anymore and you have to find out an alternative medicine to better the health. The same old deal doesn't solve the same new business problem. So you need to chalk out one more better deal to resolve the issue. Ultimately there is no other solution other than trying out different methods because problem needs to be solved however simple or complex it is. Many give up in these trials because they get frustrated trying out the same methods again and again in vain. Most of them don't think of alternate methods but just try sticking to the conventional solutions which work no more in resolving the modern age problems. One gets bored of trying out the same solution many a times and gives up. Hence I recommend to keep trying until you solve the problem but make sure that you try differently each time the earlier trial fails.

In doing so, there is innovation all the time to discover a new solution and also the motivation and hope do not go down easily as we keep trying something new. Life is a maze set by God to solve. Whether you try solving it or just keep quiet, it doesn't matter to life. Life keeps adding challeneges one upon the other for you to resolve only to help evolution take a faster progress. Everyday I try to chart out some or the other new thought in my blogs to kill my own stagnancy of mindset. Hope to see your reviews on the same on is.mohanbn@gmail.com
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The (n+1)th task

We are humans and we are destined to prepare and execute 'n' number of tasks everyday of our life. Some of the tasks have become so embedded in our lives that we don't even consider them as tasks but just daily habits. As we grow everyday in our life, in our education, in our business, in our career new challenges keep coming just to help us grow through them. In this process I am sure that everyone of you have been through some of the tough challenges of life. Probably the number of these might be one to many. Every time you were in a tough one you would have prayed to God that 'let there be no other task that's tougher than this one'. Also I can guarantee you that God would have definitely placed the next task in sometime damn tougher than the existing one. This is the task which I call as the (n+1)th  task.

Most of us are afraid of taking up a new task that we haven't faced before. Even the most optimistic and enthusiastic people who always keep exploring life have some sense of butterflies in their stomach when there is a new challenge which they have to face. Also we know the fact that we have to face it anyway to move forward in life. Hence we face it. No doubt that when its a question of life to move forward we accomplish it as well. Also that is the time we tell others it was the most tough challenge till then in life. We are still unaware of the next thing planned by God for us. It was a new experience for me also today when I was asked to take up the first half of an inspirational talk to six hundred plus people. It was just like a boulder of challenge that was thrown on my empty hands. I was one person who would be the last person on earth to take up the first part of any session because it's the most difficult challenge to break ice with hundreds of people at one shot and make them involve in a discussion or interaction for next two to three hours. I was very comfortable to take off from a session once which is already started and the first speaker has already made the crowd to gel enough with the speaker. This challenge of taking the first half of the talk came as a surprise just this morning when I had advised one of my friends just yesterday not to take the first part of any talk. God has his own plans and this was the (n+1)th challenge for me which I gracefully accepted.

I was all set for this challenge and executed my part to accomplish it in the best way possible. That's when I learned that even though you want to stop facing tough situations God always keeps increasing the toughness levels of the life just to make us grow our wisdom and keep life exciting as it happens in the games that we play. I am sure that no one would want to play the game which has just one level. So my dear readers, whenever you feel you have worked very hard and have completed 'n' number of tasks just know that God will soon be back to you with the (n+1)th task.

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Test yourself

Everyone of us are put through the system of learning right from our childhood. We spend lots of hours learning new things and practising the learnt things. I am not talking about just the conventional form of education of going to school and learning. Even those who do not have the facilities to go to school learn some sort of work which they have to use in order to earn their living. Not just the children or the youth, even the working professionals keep learning new developments in their work, new technologies. To convey in short everyone on this earth is in a continuous process of learning.

 

Atleast in schools and colleges, there are regular tests and exams in order to validate the learnings but once we come out of the education system not just by age even by syllabus, whatever we are involved in is the syllabus of life. Are we sure enough that we are performing to our best capabilities in the activities other than studies. Marks determine our performance during studies but when we are in other activities there is no one to rate us by marks. We will be only given feedback which cannot measure our performance levels. Hence it is necessary for us to test ourselves regularly. We have to set the measure for the results that we expect of actions done by us. Just sharpening the axe without using it to cut the log never tells us how sharp the axe is or how much more sharpened it should be. Whatever you are doing test that activity time and again. Set a benchmark that you must touch everytime you test yourself. Life is too short to wait for the circumstances and life's challenges to test our strengths. Develop various kinds of tests to test yourself. This will not only keep you guard about your skills but also will help in sharpening your abilities.

 

Just imagine if Sachin Tendulkar had stopped playing cricket in practice matches just because he played very well in the international matches. Then Sachin wouldn't have been the Sachin we are proud about now. He practices in the nets and in practice matches to test himself as much as possible because he needs to be perfect when he is playing for his country. Likewise to be the best and the perfect in whatever you are doing test uourself regularly. All the very best.

 

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STUDENT

During the student life its possible to engender whatever one wants to in his field of interest. All the students have got the ability to enhance their performance with time. It is just that one needs to realize this. Though the juvenile age is ephemeral, a person remains a student forever in life. Equanimity is one of the distinct qualities of a student that can help him in difficult tasks. A good student should never try to equivocate his mistakes but must be open to constructive criticism. Erudition cannot be achieved without hardwork. Some of the esoteric concepts cannot be understood unless there is complete dedication. There are many instances that can exacerbate the calmness of the situation.

 

A student must be ready to face all these situations in life. If ever he is blamed by mistake he should be capable of exculpating himself from the situation. He should be ready for all kinds of exigency and face them with boldness. The extrapolation of the student life is nothing but the job one takes up. A student life should also be filled with fun for which a facetious freind like me will be very useful. Our parents try to facilitate us with the best they can give for all our experiments in life. A student should be grateful to his parents than giving fallacious reasons for his failures in his tasks. It would be fatuous of a student to underestimate his teachers. A student should not try to fawn someone just because he can get something done by the other person. He should be felicitous in whatever he says which will reflect the fervor in his talk else his words will flag off in the ambient noise.

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