The world around us is just too vast and wide and there are
people in all directions. Each one is buying something or the other regularly.
People spend on food, entertainment, clothes, sports, medicines, properties,
rights, patents, investments, and a lot of other unknown stuff too. Each one of
them is trying to either gather more things into life or enjoy the temporary
experience like the taste of an ice-cream through expenditure of money. There
is a huge market out there because people earn to spend their money. Only thing
they need to be convinced is on what they are spending. Convincing need not
happen logically also. So, if you are marketing any of your products or
services then you have to decode that illogical instinctive reasoning for them
to buy because people don't buy out of logic, they buy out of instinct.
Law of averages has always taught the sales and marketing
team that not everyone you explain your product to necessarily need to buy your
product. There will be a huge chunk of people who shall reject not just your
product but you too. Marketing is only focused at reaching out to people with
the information and awareness about your product. Those who realise the worth
of your product at the first shot itself would go ahead to buy. Or I can put it
as, that set of people whom you're able to convince just with your presentation
shall go to buy your product. This portion of people is generally smaller. Next
comes the huge section of the market which needs to be reminded about your
product time and again. This portion of the market doesn't exactly know where
to spend the money. Anyone persuading them to pay the money shall get them as
the customer base. So, marketing doesn't stop until the targets are reached.
Marketing is independent on the portion of the market that buys your product.
The reason is the market is diverse and very large to even measure. No matter
how much volumes of your product you produce, you shall never be able to reach
out to the entire market of seven billion plus people on this earth. Hence the
marketing spree has to continue until you have earned enough to purchase your
bread and butter.
Since marketing cannot assure the right time and date by
when all the sales will happen, it needs to continue and only catch up more
speed and fire as time passes by. Counting the number of people who buy your
product against the number of people whom you informed about your product is
the biggest mistake a marketer can do. The market is too huge for your to not
be able sell your product. A person shall spend his money elsewhere if not on
your product. Not every expenditure of his is highly profitable and essential.
So, instead spending anywhere else let him spend the same amount on your
product. Don't give up until then. A marketer who gives up marketing shall only
mean to give up his means to survive.
