Restarting the Reign

After quite a pause post the reign of blogging 555+ blog posts during the period of 2012-2013, once again I am jumping back to the field of daily blogging. During this time of silence many of my readers were asking me the reason for not updating my blog on a daily basis. Well! The pause was for a reason. New developments have taken place and a small surprise shall be out soon which took shape during this time of blogging silence. I am eagerly looking forward to the day on which I can release the cat out of the bag. Just like how after every night there comes a day with light, after a long pause even I am back on daily blogging promising to share my experiences and lessons with my dear audience on a daily basis. I am overwhelmed that finally, I am back into the field that I rock!

In History, I used to study of kings and emperors who established their empires and kingdoms by conquering other states. Their reigns used to start in new places. After sometime due to different reasons they used to recede back to their original kingdoms. Once again they used to prepare much better, launch a war, re-conquer the kingdoms and restart their reigns. There have been many rulers in the past who took the king's position the second time after stepping down the first time. A king's duty is to lead the kingdom whenever the circumstances demand no matter how old he is or how tired he is of the king's job. Likewise blogging, especially daily blogging has been that field of mine which I ruled for quite some time for more than one and half years. It's time to restart my reign of daily blogging once again no matter how busy my schedule gets or what time I reach back home at night. I am all set and ready for the challenge. This thought of restarting had been running around in my mind for some time, but today I have hammered it down and the proof is that you're reading my first blog post for the day, for the month, as well as for the New Year 2014. All that I realised during this phase was that there is always an option to restart whatever you have stopped in the past no matter what all and how many were the reasons for pausing (not stopping).

Many people tend to end their passions and hobbies during the school days as they get busy with competitive exams and the college life. Many of the same set stop their exploring and enjoying nature as they get busy with their professional and adult life (post-marriage phase). As the years pass people turn back to see a decade that has run away putting all their dreams and passions below its wheels. Then they think of restarting their passions but neither have the touch of those nor the zeal to pursue them with the highest motivation. Hence they see no means of restarting and continue to drift with life as it takes them. The human generation has seen major catastrophes and erosion of civilizations. In spite of such massive disasters the human life has restarted inhabiting the same arenas. If life can restart from ashes then our passion can also restart in our lives. Press the restart button on all those dreams and passions of yours for which you had pushed the stop button for a temporary interval of time.

Business on mind

This morning I was accompanied by my brother for breakfast at a hotel. We ordered the staple food of South India, Idly+Vada (Idly and Vada are dishes made for breakfast across many parts of South India). We got our orders served. Once we finished with Idlies, we tasted the Vada. It was crispy and amazingly tasteful. I was totally impressed with the taste and feel of the Vada. Immediately, I extended my heart full of appreciation towards the server and appreciated the good quality of the Vada. Instantly the reply came from him, which was, "Shall I serve you one more Vada?"

 

The server didn't forget business just because he was flattered by an appreciation. Most of us resort to saying a humble 'Thank You' whenever we are appreciated for some good work of ours. The time of flattery takes us on cloud 9 and we forget everything else at that time. But the server was not of one of that kind of people. He had a presence of mind to convert the appreciation received into a sale which could benefit his hotel. Presence of mind on what is the need of the hour should be more on our mind before any flattery tries to take its place. There are lot of tricksters out there in the market who will try to take everything from you just by flattering you with their sweet and nice words. We must be shielded to such flattery. Even if it's a genuine appreciation we must try to take advantage of it as to how it can benefit our business and organization. Only then do we make the right us of what comes our way.

 

Taking advantage of an appreciation to convert into a sale is no mean job to do. In fact it's the right thing to do because when a customer is happy, he is bound to appreciate your product/service. At that time, if you can serve him with more facilities which might come at a cost, it will definitely serve the customer. As long as the king is served he loves to be the king. Since customer is the king, servitude attitude towards him is an important requirement to grow your business. No matter how many appreciations or humiliations come your way, make sure to have your business and its targets keep running on your mind continuously.

Customers love service

I myself have been a repeating customer for many businesses which have served me really well. In business you have two main streams. One is the product and the other is the service. Some create products for the customers to serve them while some provide services directly to the customer. Some businesses combine both of them by offering you services to their products. Steve Jobs was one man who always focussed on giving maximum user satisfaction in the usage of any of the apple devices. The key here is the customer's satisfaction.

No matter how wonderful your product is, if the customer is not treated well when s/he comes to you for the purchase then you won't get the sale. Sometimes in spite of knowing that a better product is available somewhere else customers prefer to go back to those vendors who served them well during their previous purchases. This is quite natural though its against the logical reasoning of choosing a better product at a better price. The simple reason being sales do not happen over logic. Customers buy out of feelings and emotions. A very simple example for this is the purchase of clothes. Anything that you put on that can cover your body and give protection can be worn logically but the irony is people prefer to wear clothes in which they look better than what they really are. In fact wearing stylish clothes has got entangled with prestige issue nowadays. All these happy and pride feelings are just emotions without any mathematical logic. So whosoever can win the emotions of the customer through a charming service shall get the sale.

Service is all about a smile, respect and thank you. If you can serve the customer smilingly with complete respect to his/her choices and thank him/her for giving you the chance of helping him/her then you can be cent percent sure that the customer is satisfied with your service and shall come back to you for a repeated sale. Customer is the King and he needs to be served well and satisfied and he shall return to you soon and often. Shower some of your sales lessons on is.mohanbn@gmail.com

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