A glimpse about ebooks

Nowadays we find lot of people reading, playing, talking, enjoying and doing hundred of other things just on their electronic gadgets. Mobile phones, tablets, phablets, PCs, laptops have changed the way of life from what it was just about 2 decades back. All the knowledge that we accumulate is either by reading or listening. Coming to reading part, books were the main source of information until the advent of internet. With internet entering our households, schools and universities from cyber centres, internet became a powerful storehouse of information in-house and books got reduced to certain extent. About just 5-6 years back, with internet entering our smartphones alongwith launch of tablets in the market, lot of people have moved away from traditional printed books to ebooks.

 

More than 60% of the population in US relies on ebooks for information. Since the preservation of old books in the form of paper is becoming difficult, they are converted into ebooks for eternal preservation of information. Moreover ebooks avoid the carrying of heavy books and save on the printing cost. They also help in reducing the cutting down of trees for paper. However few people do argue that ebooks with all the hyperlinks in them make it easy for readers to get distracted towards some other content and hence the whole purpose of reading a book is defeated. Still many favour the same as an advantage as it helps to refer a lot many sources at one single place without running around to fetch different books. ebooks are available at affordable costs on online centres such as iBookstore, Amazon's kindle, Aldiko reader and lot of other e-retailers and can be bought with just few clicks of a button and online shopping. With the ebooks era, competition to acquire the ebooks market share is also growing. Some ebooks are being sold for a mere cost of 2cents while some free of cost just to encourage more and more people to get engaged to the habit of reading books online on their smart devices.

 

India and brazil are the next big markets for ebooks industry though it is still in its nascent stage in these two countries. 17 to 24% of adults having access to internet have bought an ebook from these countries. With growing middle class economy and availability of economic smartphone-like devices, the growth of ebooks industry is forecasted to be very positive in coming years. Some even predict that in next 50 years, printed books might become extinct and be only found in museums as almost everyone would be reading ebooks. Do research more on ebooks as it is one of the modern age businesses. Do pass on your suggestions on ebooks on
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Customers love service

I myself have been a repeating customer for many businesses which have served me really well. In business you have two main streams. One is the product and the other is the service. Some create products for the customers to serve them while some provide services directly to the customer. Some businesses combine both of them by offering you services to their products. Steve Jobs was one man who always focussed on giving maximum user satisfaction in the usage of any of the apple devices. The key here is the customer's satisfaction.

No matter how wonderful your product is, if the customer is not treated well when s/he comes to you for the purchase then you won't get the sale. Sometimes in spite of knowing that a better product is available somewhere else customers prefer to go back to those vendors who served them well during their previous purchases. This is quite natural though its against the logical reasoning of choosing a better product at a better price. The simple reason being sales do not happen over logic. Customers buy out of feelings and emotions. A very simple example for this is the purchase of clothes. Anything that you put on that can cover your body and give protection can be worn logically but the irony is people prefer to wear clothes in which they look better than what they really are. In fact wearing stylish clothes has got entangled with prestige issue nowadays. All these happy and pride feelings are just emotions without any mathematical logic. So whosoever can win the emotions of the customer through a charming service shall get the sale.

Service is all about a smile, respect and thank you. If you can serve the customer smilingly with complete respect to his/her choices and thank him/her for giving you the chance of helping him/her then you can be cent percent sure that the customer is satisfied with your service and shall come back to you for a repeated sale. Customer is the King and he needs to be served well and satisfied and he shall return to you soon and often. Shower some of your sales lessons on is.mohanbn@gmail.com

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