Sunday, August 31, 2014

The tuition fever

"Today education has become business." This is one of the most common quotes that I keep consistently hearing from most of the parents. They are bowled over by the amount that gets spent on their children's education. They don't even have an option of not doing it. If they don't spend, the children don't get the required education. Peer pressure has made students demand more out of their parents and, unfortunately, parents are made to yield for the same. While we accept that the normal school education is essential from an authorized body, what about those tutorials which re-teach the same lessons? How are students fighting the tuition fever? Let's discuss more on this.

I have been to tuitions for my under-graduation. Until my tenth grade I used to find that tuition was just waste of time. Post my under-graduation I felt the same as well. But it had become quite crucial for me during the under-graduation time. As I observe the present generation juggling between too many classes it just makes me wonder if they are opting the right decisions. What is tuition? It's a place similar to a class atmosphere where one goes to learn his subjects. Who goes to tutorials? Students who are unable to cope up with the classroom education provided at school/college go to tuitions. This was the earlier definition. Today, students go to tutorials because there are no good and capable teachers available in school/college because the good ones have opened tutorials rather than working for a meagre monthly salary in institutions. With more and more tutorials opening people's mindsets also have got tuned towards tuitions, both that of parents and students (needless to say). Education is not about marks until you enter your competitive exams. It's about understanding the world around. Textbooks have been comprehensively prepared to make sure that students are able understand in the simplest manner. All it takes is good amount of patience and hard work to invest time on reading them. Since students are unable to input these two voluntarily a force is required to enforce the same. That is where tuitions have come into picture and the students have caught the tuition fever.


Today's generation plays with smartphones in its primary standards. In fact, there is no tuition to teach how to use a smartphone. Still kids are able to do it because of the curiosity. It means that kids are able to understand the automated guiding machines like phones, comprehend the instructions and use them. The same needs to be applied to text books. This requires commitment towards studies by the student. He must be ready to read until he understands and practise until he remembers. If the student is able to do this then there is no requirement of tuitions. Time investment coupled with serious commitment is the perfect medication for the tuitions fever which is affecting not the just the child but the parents too.

Saturday, August 30, 2014

Marketing in the market

The world around us is just too vast and wide and there are people in all directions. Each one is buying something or the other regularly. People spend on food, entertainment, clothes, sports, medicines, properties, rights, patents, investments, and a lot of other unknown stuff too. Each one of them is trying to either gather more things into life or enjoy the temporary experience like the taste of an ice-cream through expenditure of money. There is a huge market out there because people earn to spend their money. Only thing they need to be convinced is on what they are spending. Convincing need not happen logically also. So, if you are marketing any of your products or services then you have to decode that illogical instinctive reasoning for them to buy because people don't buy out of logic, they buy out of instinct.

Law of averages has always taught the sales and marketing team that not everyone you explain your product to necessarily need to buy your product. There will be a huge chunk of people who shall reject not just your product but you too. Marketing is only focused at reaching out to people with the information and awareness about your product. Those who realise the worth of your product at the first shot itself would go ahead to buy. Or I can put it as, that set of people whom you're able to convince just with your presentation shall go to buy your product. This portion of people is generally smaller. Next comes the huge section of the market which needs to be reminded about your product time and again. This portion of the market doesn't exactly know where to spend the money. Anyone persuading them to pay the money shall get them as the customer base. So, marketing doesn't stop until the targets are reached. Marketing is independent on the portion of the market that buys your product. The reason is the market is diverse and very large to even measure. No matter how much volumes of your product you produce, you shall never be able to reach out to the entire market of seven billion plus people on this earth. Hence the marketing spree has to continue until you have earned enough to purchase your bread and butter.


Since marketing cannot assure the right time and date by when all the sales will happen, it needs to continue and only catch up more speed and fire as time passes by. Counting the number of people who buy your product against the number of people whom you informed about your product is the biggest mistake a marketer can do. The market is too huge for your to not be able sell your product. A person shall spend his money elsewhere if not on your product. Not every expenditure of his is highly profitable and essential. So, instead spending anywhere else let him spend the same amount on your product. Don't give up until then. A marketer who gives up marketing shall only mean to give up his means to survive.

Friday, August 29, 2014

We are all human beings

At the end of the day we are not Gods; not even devils. We are human beings. There is loads of stuff that shall shut their doors on our faces. There is a mighty chance of things going wrong when you just expected them to go right exactly how you planned. No wonder such backfiring always change our moods and emotions. Things that don't work out carry the power to switch us off for some moments. All of a sudden all the energy feels as if it's drained out. The motivation to go ahead no more lingers on the mind. All these are very much natural because we are human beings. Just like how we can go high and laugh rolling on floor the opposite also holds good. These situations shouldn't make us blame ourselves.

Let's go back to the time when we were those kids who cared a least about what the world around us was doing. All that we were focused on was our games, our food and our tiny, little homework. We didn't bother what others thought about our colour or clothes. When someone disappointed us or fought with us, we definitely felt bad and cried in the arms of our parents. But after some time we got back to our normal routine of playing and enjoying childhood. None of the pressures of the universe could levy their burden on our shoulders. We could run, fall, jump, hide, sleep and do every other thing that was possible without worrying about what happened just an hour ago. Feelings are an intricate part of human beings. Sometimes they are good; sometimes they go down to being bad also. We must accept this truth of highs and lows of life and emotions. As we grow older people teach and train us to be ever-happy which is a very hypothetical and ideal situation to ever happen on this planet in our lives. It's very easy for someone to say to you to be happy when you are sad just like how it's easy for you to do the same to someone else. But changing the emotion is not so easy at one switch. It shall take its time. Until then, we must agree to the fact that we are prone to such mood swings. If the emotion can swing from good to sad then it can swing back from bad to good also. There lies the hope for every one of us. We can get back to our energetic states also, not just lose them.


Life is there to offer all kinds of challenges to us. It wants us to go through all kinds of emotions. It wants us to experience all kinds of scenarios. As you expect more from life it only gives back more to you. All you need to do is to enjoy this wonderful ride called as life. We cannot be perfect all the time. Perfection is an illusion. We must agree to the fact that we can also make errors and be ready to correct them. If we act the same manner all the time then we won't remain as humans; we turn into stones which remain the same no matter which situation they are in. The essence of life is change. It can be change in our emotions or thoughts. It can be a change in our perceptions or feelings. We are all humans ultimately.

Thursday, August 28, 2014

Vote of confidence

Work needs to be completed. Who does the work doesn't matter most of the times. Not a single person can do all the work. So work needs to be shared. One who defines work and the one who does the work need not be same all the time. On many occasions there are different people involved at different steps of the process required to complete the work. Those who get nominated to do a work get the vote of confidence to work by the master who defines the work. Only who defines the work can give the deadline for the work. The post-process steps of the work can only be decided by him. It is the vote of confidence on him.

When a work is shared on your shoulders you have won the vote of confidence amongst all others who exist, and hence you deserve to take ahead the work. No work is work done until it is completed. There must be a time decided as to when the work needs to be completed. Only that target time can give the ultimate zeal for someone to complete the work at the best speed by walking extra miles. Earning just the vote of confidence to start a particular kind of work is insufficient. One should also win the belief that s/he can carry forward the work in the right direction, give it a perfect destination and also live up to the work done. When this kind of confidence on your partner lacks in you, no matter when the work starts, it never gets completed. It just becomes a never-ending process. It doesn't lag in progress because you or your partner is working very slowly on it. It becomes a deadline-never-met project because none has decided the delivery date of the work. Each one is investing his/her time in every other possible work that comes on the table than on the work that was shared between the two. When there is no clarity of the kind of output that shall be created and not much confidence on the person with whom you are sharing the work, it's difficult to set a deadline and follow up each other to achieve it. That's when we leave the decision to time to take care of the work and ask the destiny to make the project reach its dead end. At the end it becomes very easy for the work-definer and the work-executor to blame it on God that He wanted the work to get delayed and lagged until it reached its completion.


If the objective is to complete the work then a firm of vote of confidence must be bestowed on the person you share the work with, because you are the decision maker. If you cannot feel the complete vote of confidence on the person you're sharing the work with, then, not only the work will be incomplete, the person you're sharing the work with also lose out his self-confidence as he is also not able to see the completion point of the work of which he dreamt of. That's where one should be very careful while choosing the person with the right vote of confidence so that s/he can share about the complete plan of action of the work than just merely defining the work so that everyone on the project is clear about the delivery point. No matter how long you work what matters at the end is whether you deliver your work or not.

Wednesday, August 27, 2014

www.adad.in

Finally there is a platform for people to share about all those tiny things that they did in a day which meant tiny ounces of help to people around them. What you speak more is what grows more. A lot of platforms, both offline and online, have given us the freedom of expressing all that we want to the entire world. None of these platforms have placed any restrictions apart from the security settings till date. Unfortunately, none of them drove a vision into their users as well. All of them just gave the stage, but here is the new trend of the new generation that shall give the right stage to speak the right stuff to inspire more of it to happen - www.adad.in

All of us want to know that we have been a reason for some positive difference on this planet. We would like others to pat our backs and encourage us to do more and more positive stuff. Doing small good deeds loses its recognition in the eyes of normal people, as a result of which many refrain from doing good deeds. Hence the new platform has got launched online which is spreading its wings offline too and that is "www.adad.in - A deed a day". Anyone can register on this platform and start posting his/her daily good deeds. People always said that God alone counts and calculates your deeds, both good and bad. Probably this site shall share a small responsibility of at least maintaining the database of all the good deeds that you do in life. Since the platform itself asks you to post good deeds, you don't have to hesitate from posting feeling that you're boasting about yourself. What is being spoken more about happens more often. If it's your good deed that is spoken more often by people then more of it shall happen for sure. Your small deed might give someone an idea of doing something similar to that. Your deed can inspire a thousand others to repeat the same. As a result, a chain reaction shall set in, where each one is inspired by the other person's good deeds and the number of good deeds shall increase exponentially. If people are speaking about good deeds, reading about them, writing about their good deeds and doing positive things then there is no reason for the world not to get better. A whole vision of bettering the planet has got triggered through this novel platform.


All that you and I can do is support such an initiative from youngsters. Let's spread the word so that everyone gets in sync with the new trend of the new generation. It's high time that people across globe should join hands to increase the positive impact on our society than merely sharing profile pictures and counting the number of likes and comments. Let the time spent scrolling down our timelines reading unnecessary stuff from others' lives get invested in doing more good and posting about them so that more number of people are triggered to jump into action. www.adad.in shall become a rejuvenator for someone who has come back home after a hard day. It shall be the happiness quotient riser for the new world of ours.

Tuesday, August 26, 2014

Can you afford the opportunity?

People say that when preparation meets opportunity, that is when success happens. What is this preparation all about for? You never get to know when the opportunity will lie round the corner that you are going to take the next turn. Opportunities always come uninvited, or you create them. The moment you know that you are going to create an opportunity you start preparing so that you strike the opportunity at the right time. Preparation is what will lead to opportunity creation. In case of uninvited opportunities you just don't have an option of preparation. You have to go and afford them if you want to make the best out of them.

It's quite often that we see that Newton's First Law of Motion plays a very important role in our life’s growth chart. Inertia personifies our lives. A very often heard statement to prove it is, 'rich get richer and poor get poorer'. In fact, one of the recent statistics read out that 1% of the world's wealthy families hold 46% of the world's wealth. So those who made money are minting more money. If the world's wealth grew consistently and the wealthy took away more of wealth, then the non-wealthy are definitely losing out on the growing wealth. Money-making is a very simple sublime example to prove the use of opportunities. Growth of knowledge, experience, brand value, share price, market share, wisdom, network and likes of others also follow the same pattern. All of these grow for a person when he is ready to exploit the presented opportunities. Such opportunities sometimes demand money, loan, sometimes hard work, attitude, desire, sacrifice, and a whole lot of other stuff. One who grabs hold of opportunities by affording whatever they ask for is the one who grows to the next step, or probably, through the next few steps of escalation in life. Those who shy or fear away from opportunities, not just stay at the same level, but instead, fall one step lower because someone else rises up by one step. Just because you rejected the opportunity don't be foolish enough to think that everyone else shall do the same. The moment you ignore the opportunity knocking at your door, it knocks on your neighbour's door.


Everyone needs a ladder to climb up a wall. This ladder needs to have steps. In order to climb the ladder of success leaning against the wall of the world you need to climb the steps called opportunities. You got to afford climbing with all your energy. The moment you're drained out of energy you shall fall down and hit the ground hard. The ladder remains the same no matter who climbs it. The one who is ready to afford the ladder gets to climb it. You don't get the whole of the ladder at once. You get it one step at a time. Make sure that you afford that step called opportunity and climb up the ladder to find the next opportunity. One who hasn't found many opportunities for growth in life has only failed to afford the ones that the universe offered him. Opportunities are unlimited for those who are ready to afford them all and take on the world. Are you ready to fold your sleeves up and get your resources ready to afford the opportunity lying right in front of your eyes, right now?

Monday, August 25, 2014

The Attraction Percentage

Television has become a necessity more than a luxury for almost two decades now. It has become such a basic individual necessity that in a house there is a television per room. Many are addicted to this entrainment-cum-information box while some call it the idiot box too. The programs that are telecast in TV are what make money for the producers. The TRP ratings measure the scale of success of these programs. To increase their TRP ratings different channels advertise and market their programs in unique styles. In this marketing only the attractive portions of the programme is showcased. When you see the whole programme the attractive portions form a very small percentage of the whole show. However, programme owners are successful in pulling the crowd just by showing the small percentage of attractive portion. Eventually the entire programme gets sold to the customer.

I had heard a dialogue in one of the movies where the hero mentions that most of the movies will be filled with crap while the trailers will be fantastic. The audience is attracted by the few scenes showcased in the trailer to go and watch the entire movie and comes back disappointed for having wasted the money on the movie. It's in fact not easy to fill am entire show completely with new content that is always out of the box. People will use their creativity to come up with something or the other which is novel to the audience. The rest has to be repetitive to host the new innovations. Unfortunately the audience cannot slice out only the new developed content from thewhole show. Just with an expectation and anticipation that the twist might just arrive in the next minute the audience also spends hours together on TV shows and movies. If we could possess that magical wand which could screen out only the best and the new scenes from the entire show then we could have saved millions of our hours that have got invested on such programs. Nevertheless, we must definitely appreciate the media for being efficient and proficient enough to be equipped with the calibre to attract the audience towards it just by showcasing a very small attractive percentage of the whole show.


Not the just media even our own lives are not filled with new moments every single day. Most of us get drained in our routine life that we are unable to create something that is attractive to our own eyes in our own lives. As we scan through the number of days that we have lived through there are very few days which gave us the fun of living. Rest all other days were the same with their pattern and happenings. In spite of knowing the truth that not every day can be Sunday we still carry on with our lives because that's the truth of life.