Prospecting can lead to business

Prospecting happens when you encounter a prospect and build a relation of knowing each other. Prospect means a stranger basically. Prospecting is a method of building new contacts. Business doesn't have any rules.  It doesn't restrict you to a certain set of people only. It's all about how many contacts you make and how well you make use of them. You can build business with any person you see on the street if you are able to model out something that can fulfill either your or his/her needs. So let me connect prospect and business now.

The basic underline rule before I move forward is that anything that can satisfy or fulfill one's needs or desires can give rise to a business. Every person on this planet has certain set of needs and desires which s/he wants to satisfy/fulfill if someone can offer a fair deal withing the person's budget. If you have a valid product then you have a customer for sure. You just have to find the right customer base and prospecting is the alternative of referral marketing. I will touch referral marketing topic in another blog. Let's see prospecting for now. Everyone on this earth can be your friend. So how did you make new friends when you were a kid. You probably went out of your home or to school and found another kid and started talking. The common with both of you was the environment. So with any stranger, find out the common ground where you both stand. It might be just the traffic in front of both of you. It might be the cold weather or the same showroom you visit or just the same bus in which you're travelling.

Once the common ground is identified just put across your view about it which should ask for a reply or a nod from the other person. The moment the other person replies, the conversation begins based on which you just build a simple 3-4 minute conversation. Introduce yourself and exchange cards. Your one more friend for life and one more customer for business is ready right in front of you. This easy is prospecting. Do pour in your questions on prospecting on is.mohanbn@gmail.com

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Slightly hatke

A very slight minute change in the normal routine can just surprise the human mind in such a way that it can almost take away a day long thinking time of a person. Just yesterday it so happened that one of my very best friends sent me a mail with nothing written except for the subject and that too the subject was a question about my phone. As I didn't know that it was a blank mail, the moment I saw the mail from her with this subject I opened it and was scrolling up and down to search for the content in the mail. After good amount of scanning I realised that there was no content at all in the mail. This kept me wondering! I was thinking all day as to 'why did she ask this question?', 'why was this question sent in a mail?' and that too 'why was this question put in the subject itself without having any content?'. I was trying to figure out all day the reason behind this mail. If it was just for an information she could have asked me over a message or a phone call or a ping on chat but why did she send such a no-content-only-subject mail? was running in mind all day long for which I couldn't find an answer. After much thinking I gave up to reason out myself and asked her directly. Then I found out that she just needed an information about it and as I was offline at that time she just sent out a mail as she used to in her office for short mails which didn't require explanation but just the subject was enough. It was as simple as this.

That is when it flashed to my mind that how a simple change in style of asking for an information could attract so much of my mental energy and thinking time. This is what I call as 'slightly hatke'. Just think about it pals, we are often bored of doing the same old things that we do everyday in the same old fashioned way. Everything that follows a certain pattern starts getting boring after sometime. Even if its not getting boring atleast the surprise element is lost in that activity. People will seldom recognise you when you're doing the same activity as they think you do. You won't be able to attract one's attention unless there is some different style attached to the same work of yours. Forget attracting others' attention, we ourselves start losing interest when the work gets monotonous and there's nothing new or different style associated with it. Probably this is the main reason today why students are losing interest in studies, employees are losing interest in their jobs, players are losing interest in their sports and so on and so forth. Talking about sports the IPL was a big hit just because it was slightly hatke from the normal form of cricket. It was shorter than the one-dayers. It had the concept of super over in case of a tie. It had dance for fours and sixes. Though the same cricket players played the same cricket with the same international rules, few additions here and there and the slightly hatke style of aggresive cricketing caught the interest of all the people.

So the moral of this experience for me is to be slightly hatke in style whenever you are doing the same old fashioned work. Try out something new which can spice up your everyday routine. Try adding a cinematic dialogue in your conversations for sometime. When you start feeling bored about that after sometime try out some shayaris in between your conversations. Keep innovating. I gave an example of conversation because I am an ace converser. I converse with everyone I meet, even if its just for two minutes in an elevator, an elevator pitch you see! Keep sharing your feedback on is.mohanbn@gmail.com

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