Practical entrepreneurship

With the advent of internet, opportunities to be your own boss sitting at home have increased multifold. Information is available just a click away and resources to build a company are easily accessible at your doorsteps by way of ordering at your fingertips. The craze of owning something has forgone a long way more than just mere desire to form a kind of psychological lock. One who doesn't have to take others orders is considered to be great. As a result of all such factors, today's youth is jumping into entrepreneurship without having any practical insight into it just out of excitement. MBA books have introduced so many complicated terms just by knowing which people believe that they can become entrepreneurs.

Today, the word 'entrepreneur' has taken up various forms for people in different fields. For working people, entrepreneurship turns into something called intrapreneurship. For people in fields other than business there's a wide variety to choose from such as social entrepreneurship, political entrepreneurship, knowledge entrepreneurship and a lot more. In any form of entrepreneurship the most important thing to be taken care of is practicality. Any work can be printed on paper and conceptualized to the best idealistic extent. The true roots of success or failure can only be witnessed when we jump into the practical field of implementation of the intended idea. I have heard so many MBA students who come to the conclusion by the time they start working that they just need to take all their textbooks, tear them apart and throw away once they are in the real world. Books were written based on the real world scenario of the past.

Having graphs of thousands of dollars scaling their way up with every passing year or charting out tables and pie-charts indicating the expected investments or the profit/loss statements do not alone suffice to build a practical B-plan. One has to get a first hand experience on field about business, about working with people, about understanding the relationship between demand and supply and many more practical aspects related to business. Without basic understanding for at least a couple of years one will only be devastated to see his/her paper plans crushing down into ashes if the practicality of implementation is sidelined. Let's get realistic friends!

ATTH - the Beginning

ATTH is a word that takes its roots from the mother of all languages sanskrit which means the beginning. Almost all our ancient scriptures of India including our bhagwadgeeta contain this word 'ATTH' at the beginning of many chapters and shlokas. This was the word that we chose to name an event which would symbolise the beginning of an era of massive impact for the improvement and the empowerment of our society. ATTH is going to be one of the most grand events that Bangalore city would be witnessing this November 4th,2012.

Entrepreneurship is a vast field that has been providing food for every individual existing on this planet today. If there were no people who could pay others who worked to build a business, probably we would still have to follow the lifestyle of a chromagnum man of collecting fruits and roots from trees to eat. There are businesses developed by certain people towards a common objective to serve a particular need and they amass many others of different talents together at one place to meet this requirement. With the need getting the service even the employees and employers earn their livelihood from entrepreneurship.

When the word 'social' gets added before entrepreneurship it becomes social entrepreneurship and the need that this business will serve is going to become a social cause. Today's world is suffering under the hands of global warming, illiteracy, hunger, poverty, caste discrimination, racial discrimination, scarcity of drinking water, lack of basic necessities to all, soil erosion, animal extinction and many of them. If there can be any company or an organization or a business that can come to address such issues and help serve, improve and empower the society then that gets called as SOCIAL ENTREPRENEURSHIP which is the need of the hour. So its time that we take the control right in our hands to protect the planet earth from the clutches of such social problems. So it very important for each one of us to understand and explore this arena of social entrepreneurship. Henc to know and learn more about social entrepreneurship you can block your seat at the mega event on SOCIAL ENTREPRENEURSHIP forum that's coming up this November 4th,2012 in Bangalore, India presented by 'Inspiration Unlimited' and powered by 36meals(NGO which aims at erdicating hunger from the world). For more information visit
www.atth.org
www.36meals.com or mail atthteam@gmail.com

Awaiting you at ATTH!!!!!!!!!!