Upgradation and expansion are must

Some of the chat shops at the corners of the streets make the tastiest of the foods that are sometimes unavailable in the big star hotels. Many enjoy having the junk food that these roadside standalone food-on-wheels shops provide. Obviously, I don't exclude myself from this list of foodies. Just few days back when I visited one such food cart, I saw that, right next to that a new food shop on the footpath was open which served variety of other food items with people swarming around it. It automatically caught my attention and I could hear the earlier shop owner grumbling at the business that the new competitor was taking away from him. All this jealousy filled grumbling was only because he was losing business and the hindsight reason for the same was lack of upgradation and expansion.

If Microsoft had stopped at just first version of Windows operating system, they would've been out of business long ago. If Apple had stuck to their first model of iPhone, Samsung would have eaten up all the clients of Apple within a matter of few months. Every big company that we see has evolved through the gradual process of upgradation. Only if the shopkeeper had worked on establishing shops of similar kind in different areas or hired more workforce to upgrade his menu and prepared and served new snacks that could provide various options to the customers the new shop owner wouldn't have seen any business opportunity next to him. Alas! the first shopkeeper was content enough with having one food cart with 5 items on the menu as it had been working for him from years together. Unfortunately, on one fine day a competitor landed up right next to him, who took away majority of the market share in the form of a black swan.

If you're not updated, then you're outdated. If you're not upgraded, then you're outsmarted. Just like how evolution is the natural upgradation phenomenon of nature, just like how the universe is expanding, we need to learn from them that even we need to upgrade our products, skills and services. We will have to expand our work geographically as well as dimensionally to make sure that we aren't shocked by the surprise arrival of one of the competitors in the market one fine day. Customers will always be in search of new things in the market. If you're not providing them ,then definitely someone else will capitalize on the same. It's up to us to upgrade and expand our business wings to serve the huge and diverse customer base. No wonder that upgradation and expansion are must for survival just like the Darwin's theory on survival of the fittest.